Every living thing is connected.
This is a core belief for us and one we have sought to capture in our logo. An organic form that represents multiple aspects of nature.
Look a little closer
You may see leaves and seed pods, or depending on your perspective, an aerial view of a network of inland rivers and lakes, foregrounded on the shape of a waxing moon — a symbol of life’s rhythms, with its ever-recurring cycle.
Consider these visual elements together
You may see a complete ecosystem, which is about the interdependence of living things, where each element has a vital role to play.
Deeper meanings are what make abstract logos such as ours powerful, as they help tie this symbol to our core values.
In this instance, our logo’s network of inter-connected lines reflects the fundamental nature of our organisation, which is at its heart a network of people connected by a shared passion to protect the environment and build a sustainable future.
Sum of its parts
The moon, as a symbol of change and of growth, underscores our belief that change is possible, and that if we can imagine a better future, we can achieve it. And finally, for us, ecosystems offer a way of thinking — one which is founded on an understanding that the whole is always greater than the sum of its parts.